"Gotta get one of these. Looks pretty durable."―Indiana Jones[src]
Wizard was a company that manufactured refrigerators in the 1950s.
In the 1950s, Wizard advertised one of their new refrigerators in a magazine. The ad showcased several features of their product:
- Separate food freezer
- Butter keeper
- Moist-cold crisper
Indiana Jones was interested in buying a refrigerator and kept a clipping of the Wizard ad in his journal, next to a first day cover commemorating the presidential inauguration of Dwight D. Eisenhower, suggesting that Jones' search for an appliance was around early 1953.